11 Jan 2018 is over, bring on 2019
So its still less than a year since Bull & Wolf Film Co. came into being. Initially just an idea and a logo, it was born out of a desire to build a new kind of video company in Cornwall. One that delivers exciting and engaging content for the digital age, giving companies both big and small new ways to market themselves on the worlds biggest platforms. With 2018 now behind us, it is a great time to reflect on what has happened over the last few months, and to look to the year ahead and what it may bring.
Having produced some great content for Birkenhead Brewery and Walker Bay Estates, as well as videos for Nine Feet Tall and Ahsante Tours, in June of 2018 we started two great relationships that helped take us to the next level. We worked with study centre operator Study Group as an editing partner, creating content using footage they had filmed at partner universities all over the world. This is a relationship that has seen us produce over 40 videos that are already live across their partner’s social channels. At the same time, we produced our first video for global real estate consultancy GVA as part of an internal communications project for them. As we start 2019 we are working on our third and fourth projects with them and cannot wait to see how this relationship develops.
With these two projects under our belt we continued to build relationships and deliver great content to our clients. In September our founder Joe produced his third video for Nine Feet Tall, but the first under the Bull & Wolf brand as part of their fundraising event for Bath Rugby Foundation. We also worked with Old Barn Tregonetha to produce a series of videos for them across their social media channels. This project is still underway but already they are seeing click throughs on their video posts reach 10% from a non-video rate of 3%, clear evidence of the impact our digital first strategy has on driving sales and bookings.
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Other exciting projects included working with London-based property marketeers Still Moving, delivering emotive content for mental health management start-up TheraSea, and producing high energy videos for street-food stall Atta to name just a few. As we approached the end of the year, we took on new clients in Cornwall and Devon, and produced festive themed videos for Heart FM as part of their Christmas activities.
One stand out project that is still to be completed is our collaboration with WeSUP Paddleboard Centre in Falmouth. We worked with them to produce a collection of stunning drone images from around their home base, the results of which are simply breath-taking. With the prints now completed and on display in their shop we are very excited for them to be launched to the general public in the near future, and hope that you like them as much as we do.
Finally, it’s not just our great clients that have helped make 2018 a stand out starting year. We have had the pleasure of being supported by a number of different groups across Cornwall who have helped us along the way and given us the confidence in our business plans. With the support of Breakthrough for Start-Ups, Superfast Business Cornwall and Access to Finance we were able to secure a ERDF grant through the BIG2 programme, giving us the opportunity to invest in some of the latest filmmaking equipment. What’s more, our use of digital tools in our business saw us become a Superfast Business Cornwall ‘Champion’. The support of these groups, our clients and friends and family have made sure that 2018 was a year to remember.
With new clients already secured we are hitting 2019 running. Over the festive period we have re-jigged our marketing to reflect our digital first identity and look forward to exhibiting at the Cornwall Business Show in March. We have exciting plans to expand what we do over the course of the year and cannot wait to show off even more great video content. So keep an eye on our website and social channels – 2019 is going to be a good one!
Cover photo and Superfast Champion handover photo: Simon Burt Photography