for confectioners
WE WORKED WITH Buttermilk TO CREATE An april fool's day social post.
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THE BRIEF
We’ve got a few projects in the pipeline with Buttermilk but in the meantime we pitched them the idea for a funny April Fool’s Day social video.
You can see what we created a little further down this page. Go on, have a scroll.
WHAT WE DID
We grew a tree from vegan chocolate duh!
Well there was some more to it than that we’ll admit. We utilised our trusted comedy scriptwriter to draft a treatment, once the gang at Buttermilk approved this we moved on to working out how we were going to shoot it. From conception to posting this project ran in at under three weeks so time was not on our side. We also have the fickle Cornish weather to contend with.
However we called in some favours, whipped out the glue guns (no trees were harmed) and got to work. We were able to utilise aspects of Buttermilk’s packaging design in the video which worked really well in tying this video in with their current feed and new releases.
We decided this video should be reminiscent of a social media ‘how to’ video ‘a la Tasty’ but also tread the line of a more serious nature documentary and that the contrast of these two would add another layer of comedy underneath the actual jokes.
Scroll down to watch the finished video.
WHAT WE CREATED
So here it is, the finished Buttermilk April Fool’s Day video – ‘How to: Grow your own Buttermilk tree at home’. This video went out on Instagram and Facebook (before midday of course).
TOP TIPS FOR SOCIAL ADS
We make engaging social videos that tell your story, engage your followers and grow your brand. Here are our top tips after thousands of hours of creating social content.
- The first five seconds is key - your video needs to keep them watching. Make it unskippable!
- Be creative - let’s have some fun and make your videos stand out from the crowd.
- Short and sweet - 10-15s is the ideal length of most social vidoes.
- Subtitles - most people watch social content on mute so subtitles are important for insuring your message isn’t lost.
- Show a face - people buy from people and showing yourself or the team is a great way to build the personality of brand.
- Finish on a clear call to action (CTA) - it's important that viewers know what to do once the video ends. Send them to the website, hit the link or give them a discount code.
So what do we need from you to start creating bespoke social content? Give us a call. We’d love to hear about your business, what you’re aiming to achieve and help you to get there.
(not all that)
Frequently ASKED questions
but still things we thought you’d like to know!
Not at all. We pride ourselves on pricing competitively and only giving you want you need. As a guide, our projects start from £2,000. For a bespoke quote get in touch with us or book a call.
We know what each platform favours.
Whether this means creating square videos for feed posts, thirty-one second 16:9 ads for YouTube or unskippable social stories, we’ll be your guide through the confusing world of social media optimisation.
Where do you need us to be? We regularly film for our clients the length and breadth of the UK. Point to the map and we can have our crew there filming your content in no time.
The salty sea air focusses our creative minds…
But seriously we love living and working in Cornwall. It’s packed with creative people, an enviable work-life balance and we surprisingly have some of the fastest internet speeds in the country.
We have a team of talented editors working tirelessly to craft your videos and can have first versions of projects ready for review 48 hours after we’ve shot them.
We’ve got you. Making lots of content is kind of what we do! Book a call and let’s talk about the most time efficient and cost effective way of producing this exciting project.
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