SUPER SHAREABLE SOCAILS BREAKING THE MOULD FOR STUDENT recruitment

THE BRIEF

Camborne School of Mines is one of the oldest and most prestigious mining schools in the world, specialising in mining education and geology. Part of the University of Exeter it is based at their Penryn campus in the heart of the historic mining county of Cornwall.

 

CSM came to us looking for a series of videos to promote the school to potential students. They wanted to cover everything from the importance of mining and geology to the modern world, to the location and student life available.

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WHAT WE CREATED

Working with the school we came up with the idea of a series of hard hitting and energetic videos encompassing a series of messages. With our experience making videos for social media we recommended making a series of shorter videos, each one being distinct.

 

We combined footage we shot across Falmouth with existing footage and stock footage to get all the shots we needed. This meant going to some of Cornwall’s most famous mines, filming students across Falmouth engaged in different activities, as well as getting footage and soundbites of lecturers and staff across different disciplines.

 

We then put all of this together with bold text and dramatic music to create videos that really stand out.

 

With 20 deliverables CSM had a huge range of content to use and the results were impressive. Despite only having a few hundred followers on Instagram, our social ready videos gathered thousands of views, with the This is Mining video being shared by a leading mining page and hitting over 25 thousand views.

 

Looking for something similar?

Lets have a chat and talk all things video. Drop us your details below with a bit of info about what you are looking for and we will be in touch.