THAT EDUCATE
WE WORKED WITH THE CAMBORNE SCHOOL OF MINES TO CREATE energetic videos that had a big reach
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THE BRIEF
Camborne School of Mines is one of the oldest and most prestigious mining schools in the world, specialising in mining education and geology. Part of the University of Exeter it is based at their Penryn campus in the heart of the historic mining county of Cornwall.
CSM came to us looking for a series of videos to promote the school to potential students. They wanted to cover everything from the importance of mining and geology to the modern world, to the location and student life available.
WHAT WE DID
Working with the school we came up with the idea of a series of hard hitting and energetic videos encompassing a series of messages. With our experience making videos for social media we recommended making a series of shorter videos, each one being distinct.
We combined footage we shot across Falmouth with existing footage and stock footage to get all the shots we needed. This meant going to some of Cornwall’s most famous mines, filming students across Falmouth engaged in different activities, as well as getting footage and soundbites of lecturers and staff across different disciplines.
We then put all of this together with bold text and dramatic music to create videos that really stand out.
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WHAT WE CREATED
With 20 deliverables CSM had a huge range of content to use and the results were impressive. Despite only having a few hundred followers on Instagram, our social-ready videos gathered thousands of views, with the ‘This is Mining’ video being shared by a leading mining page and hitting over 25 thousand views.
We created a range of 16:9 and 1:1 formatted videos for use on a range of social media platforms. Head to our services page on social ads to find out why sizing your videos correctly is important.
TOP TIPS FOR SOCIAL ADS
We make engaging social videos that tell your story, engage your followers and grow your brand. Here are our top tips after thousands of hours of creating social content.
- The first five seconds is key - your video needs to keep them watching. Make it unskippable!
- Be creative - let’s have some fun and make your videos stand out from the crowd.
- Short and sweet - 10-15s is the ideal length of most social vidoes.
- Subtitles - most people watch social content on mute so subtitles are important for insuring your message isn’t lost.
- Show a face - people buy from people and showing yourself or the team is a great way to build the personality of brand.
- Finish on a clear call to action (CTA) - it's important that viewers know what to do once the video ends. Send them to the website, hit the link or give them a discount code.
(not all that)
Frequently ASKED questions
but still things we thought you’d like to know!
Not at all. We pride ourselves on pricing competitively and only giving you want you need. As a guide, our projects start from £2,000. For a bespoke quote get in touch with us or book a call.
We know what each platform favours.
Whether this means creating square videos for feed posts, thirty-one second 16:9 ads for YouTube or unskippable social stories, we’ll be your guide through the confusing world of social media optimisation.
Where do you need us to be? We regularly film for our clients the length and breadth of the UK. Point to the map and we can have our crew there filming your content in no time.
The salty sea air focusses our creative minds…
But seriously we love living and working in Cornwall. It’s packed with creative people, an enviable work-life balance and we surprisingly have some of the fastest internet speeds in the country.
We have a team of talented editors working tirelessly to craft your videos and can have first versions of projects ready for review 48 hours after we’ve shot them.
We’ve got you. Making lots of content is kind of what we do! Book a call and let’s talk about the most time efficient and cost effective way of producing this exciting project.
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