for Marketeers
WE WORKED WITH launch online TO CREATE A suite of videos from Brand video to social ads.
Want to engage new customers on social media?
We can help you create eye-catching social ads to reach new customers on all of your social media platforms,
THE BRIEF
Jaye Cowle approached us having seen our work in her LinkedIn network. Launch Online required a conference video to present at the Digital Exeter 2020 event. We were also tasked with filming enough content to create a subsequent brand video and social ad suite including ‘about us’, ‘meet the team’, ‘recruitment’ and ‘why Google ads?’ videos. The brief also required us to deliver still photography that conveyed the same look and feel as the videos.
You can see what we created a little further down this page. Go on, have a scroll.
WHAT WE DID
We joined the Launch team at their Exeter HQ to film them across a day, with three different interview set ups so that we had some visual differentiation in the shots.We wanted to keep things natural and light hearted, so asked informal questions and donned their best fancy dress to really show Launch Online’s personality. We also captured still photography alongside the filming, which ensures that these photos will be convey the same look and feel as the videos and allow for a really consistent visual across their marketing.
The first videos we delivered were as part of the Digital Exeter conference and once these were complete we created a full social ad suite all optimised to work across different promotional platforms, from YouTube and Facebook to Instagram and more. Launch Online have used these social ads to promote their business, find new clients and entertain their network on platforms such as LinkedIn.
Interested in creating your own social ads?
Watch our recent Facebook Live where Joe joined Jaye and Becky from Launch Online in a chat about the mysterious world of YouTube ads.
WHAT WE CREATED
We delivered thirty-one videoes for Launch Online across the space of two months. Utilising our hassle-free review platform Jaye and the team were able to submit any changes they wanted to be made to the videos and this makes for a realy efficient process.
We delivered videos in 16:9 and 1:1 formats for use on web and Instagram respectively. We also created bespoke animation to further engage viewers online. Animation is a fantastic tool for visualising complex ideas or stories. Launch Online have used these videos across YouTube, Instagram, Facebook, LinkedIn as well as on their website.
TOP TIPS FOR SOCIAL ADS
We make engaging social videos that tell your story, engage your followers and grow your brand. Here are our top tips after thousands of hours of creating social content.
- The first five seconds is key - your video needs to keep them watching. Make it unskippable!
- Be creative - let’s have some fun and make your videos stand out from the crowd.
- Short and sweet - 10-15s is the ideal length of most social vidoes.
- Subtitles - most people watch social content on mute so subtitles are important for insuring your message isn’t lost.
- Show a face - people buy from people and showing yourself or the team is a great way to build the personality of brand.
- Finish on a clear call to action (CTA) - it's important that viewers know what to do once the video ends. Send them to the website, hit the link or give them a discount code.
So what do we need from you to start creating bespoke social content? Give us a call. We’d love to hear about your business, what you’re aiming to achieve and help you to get there.
(not all that)
Frequently ASKED questions
but still things we thought you’d like to know!
Not at all. We pride ourselves on pricing competitively and only giving you want you need. As a guide, our projects start from £2,000. For a bespoke quote get in touch with us or book a call.
We know what each platform favours.
Whether this means creating square videos for feed posts, thirty-one second 16:9 ads for YouTube or unskippable social stories, we’ll be your guide through the confusing world of social media optimisation.
Where do you need us to be? We regularly film for our clients the length and breadth of the UK. Point to the map and we can have our crew there filming your content in no time.
The salty sea air focusses our creative minds…
But seriously we love living and working in Cornwall. It’s packed with creative people, an enviable work-life balance and we surprisingly have some of the fastest internet speeds in the country.
We have a team of talented editors working tirelessly to craft your videos and can have first versions of projects ready for review 48 hours after we’ve shot them.
We’ve got you. Making lots of content is kind of what we do! Book a call and let’s talk about the most time efficient and cost effective way of producing this exciting project.
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