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WE WORKED WITH Liga TO CREATE a virtual tradeshow video for them to showcase their range and brand.
Need a virtual event video?
We can help you create energetic videos with our expert knowledge.
THE BRIEF
The in-person tradeshow had been cancelled due to the pandemic which left the team behind Cornish homeware brand Liga at a loss. They needed a video to upload to the virtual tradeshow that had been put on in its place. The tradeshow is a pivotal event in Liga’s sales calendar and so it was vital that they had an asset that worked in presenting the products, family and ethos as if they were there themselves. Potential wholesale buyers would be watching and Liga needed to be able to encourage them to place orders based on the video and supporting materials.
Liga approached us and we set about learning about their business and product range so that we could plan out an effective video.
WHAT WE DID
We knew this video would be longer than our usual recommended length – however as this video’s purpose was an online tradeshow video then the viewers were watching out of choice – the rules for capturing the attention of social scrollers do not apply here. However it was still important (maybe more so) that the video remained engaging throughout as we needed the buyers to reach the end and see the call to action.
How did we do this? With great storytelling.
Effective storytelling is the only way to keep viewers entertained in a longer-form video. In our pre-production process we honed in the key sections of the video and used storyboarding and structure to decide how each component would flow into the next.
We then filmed across two days across four locations and captured the true story of Liga – from their HQ in Royal Kenwin Yard to case studies at The Great Cornish Food Store and Trebah Gardens.
Interested in creating your own virtual event videos?
WHAT WE CREATED
We created a full-range tradeshow video that not only showcases each Liga product line, colour way and offering but also educates about Liga’s ethos, eco cork message and Cornish lifestyle and design inspirations.
This project was also designed in mind for post-project re-edits and social ads content creation so head over to that case study page to see what we made.
WHY BULL&WOLF?
We make engaging social videos that tell your story, engage your followers and grow your brand. Here are our top tips after thousands of hours of creating social content.
- Whether it’s for Facebook, Instagram, YouTube, LinkedIn or all of the above we can create bespoke content that reflects your business and speaks to your prospective customers.
- Correctly sized, at the perfect length and optimised for each unique platform, we utilise expert knowledge gained from working closely with PPC and social marketing companies to know what works on social.
- We're experts in storytelling. We will ensure your idea is conveyed in the most creative way without the message being confused or forgotten.
- We're experts in storytelling. We will ensure your idea is conveyed in the most creative way without the message being confused or forgotten.
- Being social first means we can make sure your campaign stands out across social channels.
So what do we need from you to start creating bespoke social content? Give us a call. We’d love to hear about your business, what you’re aiming to achieve and help you to get there.
(not all that)
Frequently ASKED questions
but still things we thought you’d like to know!
Not at all. We pride ourselves on pricing competitively and only giving you want you need. As a guide, our projects start from £2,000. For a bespoke quote get in touch with us or book a call.
We know what each platform favours.
Whether this means creating square videos for feed posts, thirty-one second 16:9 ads for YouTube or unskippable social stories, we’ll be your guide through the confusing world of social media optimisation.
Where do you need us to be? We regularly film for our clients the length and breadth of the UK. Point to the map and we can have our crew there filming your content in no time.
The salty sea air focusses our creative minds…
But seriously we love living and working in Cornwall. It’s packed with creative people, an enviable work-life balance and we surprisingly have some of the fastest internet speeds in the country.
We have a team of talented editors working tirelessly to craft your videos and can have first versions of projects ready for review 48 hours after we’ve shot them.
We’ve got you. Making lots of content is kind of what we do! Book a call and let’s talk about the most time efficient and cost effective way of producing this exciting project.
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