This was one of our biggest projects to date, spanning 4 filming and photo days, 8 edits days, two preparation days and the delivery of over 20 social media optimised videos and 400 photos. We were approached in April 2019 to meet with the marketing team to discuss what could be done with video, and how it could be used in a unique and modern way to create content that made the most of modern social media. Using our digital first strategy we took on their idea of ‘spaces’ and turned it into a video series that showcased all that the school had to offer.
To create videos and photos that brought the school to life for potential students and their parents. We were to create social media optimised videos that covered everything from academics, to the arts, sports and the school’s unique location. No more boring and staged school promotional videos where students and teachers all look like they are reading from the script. We were tasked with making content that captured the essence of the school and showed it to the world.
Our two and three person teams worked across 4 shooting days to capture video, photo and aerials, then spent 8 days in the edit to deliver over 20 different stories all optimised for web and social use. Videos are to be used across social channels, keeping them from running dry, while also being posted across relevant sections of the school’s website. The photos have been used to update the website and across print based marketing materials, brining them up to date Whats more, with such a library of photos, the school will be able to keep new materials looking fresh by using new photos every time.
The videos have seen outstanding results given the numbers of followers across Notre Dame’s social channels. A near 1000% increase in views on some of the videos has helped Notre Dame reach new audiences, and we continue to work with them as they roll the content out to maximise reach, engagement and inbound enquiries. The photos have been used across social media, internal communications and external marketing materials, elevating the quality of the school’s material and feeding into the message of ‘space’ they are trying to develop.