Old Barn Tregonetha is a multi-award winning sustainable holiday cottage based in the heart of Cornwall. They are always on the outlook for new ways to promote their holiday let, and approached us looking to video to reach new customers. We worked with them to produce a set of digital first videos based around three key USPs followed by a longer video for their website and wider marketing. By targeting the videos to specific interests and characteristics of the property, we were able to keep them short but relevant, maximising their potential when posted on social media. And by formatting the shorter videos in to a square ratio, we made sure that they stood out amongst the crowd.
As part of this shoot we also worked closely with local stakeholders to undertake drone filming, with the barn being in close proximity to Newquay Airport.
The results of these digital first videos was unparalleled levels of social media engagement. Click throughs were up to 10x higher than for their regular social media posts, and in the first few weeks alone their videos reached over 10,000 interested eyes. These videos helped to prove the value in creating social media ready content that sits alongside more traditional longer form video, enabling Old Barn to maximise their investment across multiple marketing channels.
For more on what Old Barn offers visit their website at www.oldbarncornwallco.uk