To film and capture content over the three day startup weekend event for use in a series of social ready videos to attract future attendees and sponsors.
Over the three days we filmed interviews and cutaways from across the different sessions, getting reactions and thoughts from participants, judges and mentors. This required us to be agile and flexible, making sure we covered the event from every angle possible.
Once we got into the edit, we put together videos into three different forms, a longer event video that covered thoughts from across the board, shorter square social videos covering the event, attendees and judges separately.
Finally we compiled a series of edited 15 second stories, combining our footage with motion graphics for bright, bold and engaging content to promote the next event.