Quality Content
WE WORKED WITH Rio nuevo TO CREATE A lifestyle videos that would appeal to individual and wholesale customers alike
Do you need lifestyle videos?
We can help you create lifestyle videos that illustrate the way of life that your product embodies.
THE BRIEF
We were approached by the team at Rio Nuevo Chocolate to do something a little different. They were looking to showcase the lifestyle element of their chocolate products, as part of a wider ambition to promote a better world that is at the core of their business.
The team at Rio Nuevo were clear that they wanted these lifestyle videos to work across different social channels, to have stories that reflect the great outdoors and creativity and to leave the viewer feeling intrigued about the brand.
WHAT WE DID
Born out of lockdown we used virtual pre-production meetings to discuss stories for the videos, shooting locations and branding. We then put all this together in a series of proposed storyboards and began sourcing talent to appear in the video and organising the shoots.
With a return to work possible towards the end of May we quickly established our Covid-ready procedures and booked in our shoots. To take advantage of a glorious weather window our shoot plan saw all four videos shot in just one day, capturing sunrise at the beach before moving onto our artist shoot and hiker/camper shoots later in the evening. We worked closely with the team at Stithians Showground for our Camper and Hiker stories as part of this and ensured that on all the shoots we took all the steps necessary to keep crew, clients and cast safe.
Interested in creating your own lifestyle video?
WHAT WE CREATED
Once in the edit it was a case of putting all this together with emotive, moving music, adding in sound design and topping and tailing with text and graphics. As always, we ensured Rio Nuevo were provided with social ready 1:1 versions and traditional 16:9 versions to that they could maximise engagement across social media.
SOCIAL ADS TOP TIPS
- The first five seconds is key - your video needs to keep them watching. Make it unskippable!
- Be creative - let’s have some fun and make your videos stand out from the crowd.
- Short and sweet - 10-15s is the ideal length of most social vidoes.
- Subtitles - most people watch social content on mute so subtitles are important for insuring your message isn’t lost.
- Show a face - people buy from people and showing yourself or the team is a great way to build the personality of brand.
- Finish on a clear call to action (CTA) - it's important that viewers know what to do once the video ends. Send them to the website, hit the link or give them a discount code.
(not all that)
Frequently ASKED questions
but still things we thought you’d like to know!
Not at all. We pride ourselves on pricing competitively and only giving you want you need. As a guide, our projects start from £2,000. For a bespoke quote get in touch with us or book a call.
We know what each platform favours.
Whether this means creating square videos for feed posts, thirty-one second 16:9 ads for YouTube or unskippable social stories, we’ll be your guide through the confusing world of social media optimisation.
Where do you need us to be? We regularly film for our clients the length and breadth of the UK. Point to the map and we can have our crew there filming your content in no time.
The salty sea air focusses our creative minds…
But seriously we love living and working in Cornwall. It’s packed with creative people, an enviable work-life balance and we surprisingly have some of the fastest internet speeds in the country.
We have a team of talented editors working tirelessly to craft your videos and can have first versions of projects ready for review 48 hours after we’ve shot them.
We’ve got you. Making lots of content is kind of what we do! Book a call and let’s talk about the most time efficient and cost effective way of producing this exciting project.
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