to reach new customers
WE WORKED WITH THE FASTNET AGENCY TO CREATE social ads that generate leads - and it's working!
Want to engage new customers on social media?
We can guide you in social ads that will engage prospective customers and have you drowning in new leads.
THE BRIEF
The Fastent Agency is going from strength to strength with the success of Sarah Leverton’s YouTube channel and their work with brands throughout Cornwall.
Sarah asked us to create two social adverts to promote lead generation for The Fastnet Agency.
WHAT WE DID
We utilised the mysterious world of animation to create The Fastnet agency a pair of adverts that really stand out from the crowd.
Interested in creating your own social adverts?
OUR COLLABORATION WORKED:
WHAT WE CREATED
We created two adverts – both with different targets in mind. The 1:1 square formatted Instagram advert is a fantastic brand awareness piece for The Fastnet Agency – the animation stands out and not only engages viewers but holds their attention.
The vertical e-commerce Facebook advert is a more out and out lead generator – Sarah highlights ‘pain points’ that viewers may be struggling with (for example you may not have video content that is working for you?) and then positions the Fastnet Agency as the solution. We’ve added little elements of animation to help this video stand out in the feed and overlaid this on the self-shot phone footage. And no, we’re not against phone footage – sometimes it’s exactly the right look for an advert, it’s personable and due to influencer marketing viewers are used to seeing similarly shot adverts.
SOCIAL ADS - TOP TIPS
- The first five seconds is key - your video needs to keep them watching. Make it unskippable!
- Be creative - let’s have some fun and make your videos stand out from the crowd.
- Short and sweet - 10-15s is the ideal length of most social vidoes.
- Subtitles - most people watch social content on mute so subtitles are important for insuring your message isn’t lost.
- Show a face - people buy from people and showing yourself or the team is a great way to build the personality of brand.
- Finish on a clear call to action (CTA) - it's important that viewers know what to do once the video ends. Send them to the website, hit the link or give them a discount code.
(not all that)
Frequently ASKED questions
but still things we thought you’d like to know!
Not at all. We pride ourselves on pricing competitively and only giving you want you need. As a guide, our projects start from £2,000. For a bespoke quote get in touch with us or book a call.
We know what each platform favours.
Whether this means creating square videos for feed posts, thirty-one second 16:9 ads for YouTube or unskippable social stories, we’ll be your guide through the confusing world of social media optimisation.
Where do you need us to be? We regularly film for our clients the length and breadth of the UK. Point to the map and we can have our crew there filming your content in no time.
The salty sea air focusses our creative minds…
But seriously we love living and working in Cornwall. It’s packed with creative people, an enviable work-life balance and we surprisingly have some of the fastest internet speeds in the country.
We have a team of talented editors working tirelessly to craft your videos and can have first versions of projects ready for review 48 hours after we’ve shot them.
We’ve got you. Making lots of content is kind of what we do! Book a call and let’s talk about the most time efficient and cost effective way of producing this exciting project.
WANT SOMETHING SIMILAR?
Book a call to see how we can make your YouTube channel standout.