We were approached by Thera-Sea founder Katy Griffin to help her promote her new company that works with people of all kinds to help deal with stress and mental health. Thera-Sea run courses focused on taking people back to basics, working with our local environment to help people manage their mental health. With this in mind she needed a promotional video that highlighted what it would be like to be on one of her courses. As part of the launch of her courses, the video would for a key part of Thera-Sea’s press pack to be sent to media organisations across Cornwall and the UK.
For this video we decided to take a very stripped back approach using only slow but emphatic visuals with a soothing musical track to really get across what Thera-Sea does. We spent the day following the stress management course in Newquay, from the indoor sessions right out to spending time on the water. Katy was delighted with the final video and it has formed a key part of her recent promotions. What’s more we used our social media knowhow to create an additional promotional video formatted specifically for Instagram, to help maximise reach and audience engagement. We were lucky to have it featured alongside Thera-Sea in Carve Magazine (link here) and Cornwall Live (link here) among others.